{"id":1679,"date":"2025-02-07T10:18:39","date_gmt":"2025-02-07T08:18:39","guid":{"rendered":"https:\/\/dev.diplomacy360.com\/componente\/digital-diplomacy\/"},"modified":"2025-03-22T21:20:41","modified_gmt":"2025-03-22T19:20:41","slug":"digital-diplomacy","status":"publish","type":"page","link":"https:\/\/diplomacy360.com\/ro\/digital-diplomacy\/","title":{"rendered":"Digital Diplomacy"},"content":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” text_color=”#ffffff” type=”image” bg_color=”#34495e” bg_position_horizontal=”center” padding_top=”100px” padding_bottom=”100px” el_class=”ov-hidden” bg_image=”1086″][vc_column width=”1\/3″][vc_single_image image=”1810″ img_size=”full” alignment=”center” onclick=”zoom” css=””][\/vc_column][vc_column width=”1\/3″][vc_custom_heading text=”Digital Diplomacy” font_container=”tag:h1|font_size:56|text_align:left|color:%23FFFFFF” use_theme_fonts=”yes” css=””][vc_custom_heading text=”\u2013 a\u0219a cum este perceput \u00een zilele noastre, de majoritatea dintre noi \u2013” font_container=”tag:h2|text_align:left|color:%23FFFFFF” use_theme_fonts=”yes” css=””][\/vc_column][vc_column width=”1\/3″][vc_column_text css=””]Care sunt beneficiile pentru \u021b\u0103ri de pe urma diploma\u021biei digitale \u00een aceste vremuri incerte \u00een rela\u021biile interna\u021bionale?<\/strong><\/p>\n

Diploma\u021bia tradi\u021bional\u0103 conduce \u00eenc\u0103 diploma\u021bia digital\u0103, dar to\u021bi actorii de stat au nevoie de rebranding. Accesul deschis la con\u021binutul cultural \u0219i interac\u021biunea cu un public global, diploma\u021bia digital\u0103 este acum un instrument \u0219i o strategie politic\u0103 \u0219i mai ales pentru a p\u0103stra \u0219i promova mo\u0219tenirea lor cultural\u0103.[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

With the advance of new media communication tools, diplomacy, and specifically cultural diplomacy, is increasingly adopting new dimensions and developing a genuine \u201ccommunicative action.<\/em> (Plavsak 2002, 110)<\/h2>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]Digital Diplomacy is closely connected with Public Diplomacy and even with Cultural Diplomacy, but it also has the tools to influence these two pillars of Traditional Diplomacy. The way that that Diplomats do networking, communicate, collect and process information on Social Media could have an impact on public opinion. Diplomatic actors choose to create a good image and to create a relationship with public (combating hate speech, violence and echo chambers).[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”color” bg_color=”#F2F2F2″][vc_column width=”1\/2″][vc_single_image image=”2126″ img_size=”full” alignment=”center” css=”” full_width=”yes” box_shadow=”yes”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Soft power is an increasingly important tool of public diplomacy and countries could influence with the elements of their soft power: sports, arts science,tourism and become more attractive. As in present-day, soft power cannot be reduced to an effect, it is one of main sources of effect.<\/h3>\n

[\/vc_column_text][vc_column_text css=””]The purpose of Digital Diplomacy is to keep up to date the global audience, to follow the latest international issues and to be as transparent as possible. Through digital tools is also included the way some leaders, officials communicate with other countries or non-governmental organizations.[\/vc_column_text][\/vc_column][\/vc_row][vc_row text_color=”#FFFFFF” type=”image” bg_gradient=”yes” enable_parallax=”false” bg_image=”2130″][vc_column css=”.vc_custom_1739125071966{padding-top: 25px !important;padding-bottom: 25px !important;background-color: #34495EE6 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text css=””]<\/p>\n

Digital diplomacy does not talk to target groups, rather it addresses target individuals. Digital diplomacy is an effective technique to avoid crises and risks.<\/em> (Bahcesehir, 2013).<\/h3>\n

[\/vc_column_text][vc_separator color=”white” align=”align_left” el_width=”60″ css=””][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]The UK<\/strong> is one of the leading countries when it comes to digital diplomacy. It is the first country to develop a Digital Public Diplomacy strategy.<\/p>\n

Sweden<\/strong> has also drawn attention with its digital diplomacy team started in and it has gained a lot of followers in social networks. Many countries now have experts in digital diplomacy who work with their ambassadors.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=””]Israel<\/strong> is one of the most active countries in digital diplomacy. Since the country needed to restore its image due to many incidents which Mavi Marmara is a part of, it decided to move diplomatic relations to online platforms.<\/p>\n

If sombody will take into consideration the users number of social media, Facebook would be the third biggest country with its 1.3 billion members.<\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1739125138696{padding-top: 25px !important;}”]Obama is the first president to use Twitter as he sent his first tweet in June 2009. Obama`s most retweeted tweet is the photo of him hugging his wife after he won the elections saying four more years, this tweet was retweeted 749.301 times (Telegraph, 2012).<\/p>\n

Twitter is the social media channel of choice for governments and foreign ministries, judging by the number of governments on the platform. Burson-Marsteller\u2019s research team identified 856 Twitter accounts belonging to heads of state and government, and foreign ministers in 178 countries, representing 92 percent of all UN member states, with a combined audience of 356 million followers.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Most-Followed World Leaders” font_container=”tag:h2|text_align:left|color:%23111111″ use_theme_fonts=”yes” css=””][vc_separator align=”align_left” el_width=”60″ css=””][vc_row_inner][vc_column_inner width=”2\/3″][vc_column_text css=””]<\/p>\n

Since the departure of former U.S. President Barack Obama, who was the uncontested political leader of the digital world, Pope Francis (@Pontifex)<\/a> has become the most followed world leader with more than 33.7 million followers on his nine language accounts.<\/h4>\n

U.S. President Donald Trump (@realDonaldTrump<\/a>) is the second-most followed world leader, with 30.1 million followers on his personal Twitter account. He more than tripled the number of his followers during the election campaign in 2016.<\/h4>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”2143″ img_size=”200×200″ alignment=”center” onclick=”link_image” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1739125712187{padding-top: 35px !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”2152″ img_size=”200×200″ alignment=”center” onclick=”link_image” css=””][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css=””]<\/p>\n

It is good to educate people about big events, summits, international meetings and decisions. The most important leaders on global stage try to seem transparent by publishing important and official decisions on social networks, especially on twitter. Certain pages are being watched by diplomats themselves to find out the news and decisions. Donald Trump is the best example for using Digital Diplomacy, even some named his online diplomacy as \u201cTrump Twitter Diplomacy\u201d. What is more outrageous than presuming that employees from the presidential administration find information directly on twitter?<\/strong> The fact that he receives replies from other important leaders, on the same platform.<\/h4>\n

Trump big announcements on twitter, and the question of the day: \u201cWhat has Trump tweeted today?\u201d \u2013 became of any other foreign diplomats\u2019 concerns.<\/strong><\/h4>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”color” bg_color=”#F2F2F2″][vc_column][vc_custom_heading text=”From tech-ambassadors to online countering terrorism, 2017 showed that digital diplomacy is evolving.” font_container=”tag:h2|text_align:left|color:%23111111″ use_theme_fonts=”yes” css=””][vc_separator color=”white” align=”align_left” el_width=”60″ css=””][vc_row_inner equal_height=”yes” content_placement=”middle”][vc_column_inner width=”1\/2″][vc_column_text css=””]<\/p>\n

It is important to mention that some countries included near the three pillars of diplomacy(public diplomacy, economic diplomacy and cultural diplomacy), the pillar of DIGITAL DIPLOMACY. One of these countries is Denmark.<\/h5>\n
Denmark Created in 2017, the World\u2019s first Ever Digital Ambassador \u2013 the TechAmbassador, and post it to Silicon Valley, Copenhagen and Beijing.<\/h5>\n
In the view of the Danish Government, it was neccessary to establish a formal diplomatic platform in order to engage in dialogue and collaboration on a broad range of topics with the tech-industry. Tech Ambassador Casper Klynge and his global team will therefore work to build strategic partnerships and engage directly with tech-hubs, governments, international organizations, civil society, cities, regions, world-class universities and other stakeholders.<\/h5>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”2158″ img_size=”full” alignment=”center” css=””][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=””]<\/p>\n

Another initiative which was taken by the Ministries of Foreign Affairs was to develop an application for their citizens, in order to help them and find the information they need quickly.<\/h3>\n

[\/vc_column_text][vc_single_image image=”2165″ img_size=”full” alignment=”center” css=””][vc_separator align=”align_left” el_width=”60″ css=””][vc_column_text css=””]<\/p>\n

Fake videos with fake massages, that will influence people more and more
\nEyes Wide Open: Digital World is a Confusing World<\/h3>\n

SUPASORN SUWAJANAKORN, STEVEN M. SEITZ, and IRA KEMELMACHER-SHLIZERMAN from the University of Washington showed us how easy they created an animation that can manipulate a large mass of people.<\/h4>\n

They synthesized a high quality video of Obama speaking with accurate lip sync, composited into a target video clip.<\/h4>\n

[\/vc_column_text][vc_single_image image=”2168″ img_size=”full” alignment=”center” css=””][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1739165208793{background-color: #34495E00 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text css=”” text_color=”#FFFFFF” responsive_font=”yes”]<\/p>\n

What are Former diplomats saying about Digital Diplomacy?<\/h2>\n

[\/vc_column_text][vc_separator align=”align_left” el_width=”60″ css=””][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”2178″ img_size=”full” alignment=”center” css=””][vc_column_text css=””]The former Mexican ambassador to the United States (2007\u201313), Arturo Sarukhan declared:[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css=””]<\/p>\n

When I decided to use these platforms as a digital diplomacy and public diplomacy tool, I certainly made a deliberate decision to use one platform over the other, precisely because I wanted to avoid the perception that my endeavor was anything but driven by Statecraft and street-craft. Nonetheless, I see more and more government agencies and ministries and public officials and politicians using a wider roster of social media tools, Facebook prominently amongst them, to complement reach and impact.<\/em><\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_separator align=”align_left” el_width=”60″ css=””][vc_row_inner][vc_column_inner width=”1\/3″][vc_single_image image=”2184″ img_size=”full” alignment=”center” css=””][vc_column_text css=””]He served in the British diplomatic service, with postings in New York, Peking and Madrid.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text css=””]<\/p>\n

Digital Diplomacy must escape its obsession with social media.<\/em><\/p>\n

The Ambassador blogs, the First Secretary tweets and the Third Secretary is on Facebook mentality will not cut it anymore.<\/em><\/p>\n

Instead Digital Diplomacy must focus on the four areas in which it can support broader diplomatic strategies: (I) public diplomacy, (II) networking, (III) information gathering & knowledge management, (IV) conflict resolution and mediation; and evolve the technologies, online platforms & tools that can deliver most effectively<\/em><\/p><\/blockquote>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_single_image image=”2190″ img_size=”full” alignment=”center” css=”” box_shadow=”yes”][\/vc_column][\/vc_row][vc_row type=”color” bg_color=”#F2F2F2″][vc_column][vc_column_text css=””]<\/p>\n

Digital Diplomacy must escape its obsession with social media.<\/h3>\n

The Ambassador blogs, the First Secretary tweets and the Third Secretary is on Facebook mentality will not cut it anymore.<\/p>\n

Instead Digital Diplomacy must focus on the four areas in which it can support broader diplomatic strategies: (I) public diplomacy, (II) networking, (III) information gathering & knowledge management, (IV) conflict resolution and mediation; and evolve the technologies, online platforms & tools that can deliver most effectively[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row equal_height=”yes” content_placement=”middle” text_color=”#ffffff” type=”image” bg_color=”#34495e” bg_position_horizontal=”center” padding_top=”100px” padding_bottom=”100px” el_class=”ov-hidden” bg_image=”1086″][vc_column width=”1\/3″][vc_single_image image=”1810″ img_size=”full” alignment=”center” onclick=”zoom” css=””][\/vc_column][vc_column width=”1\/3″][vc_custom_heading text=”Digital Diplomacy” font_container=”tag:h1|font_size:56|text_align:left|color:%23FFFFFF” use_theme_fonts=”yes” css=””][vc_custom_heading text=”\u2013 a\u0219a cum este perceput \u00een zilele noastre, de majoritatea dintre noi \u2013” font_container=”tag:h2|text_align:left|color:%23FFFFFF” use_theme_fonts=”yes” css=””][\/vc_column][vc_column width=”1\/3″][vc_column_text css=””]Care sunt beneficiile pentru \u021b\u0103ri de pe urma diploma\u021biei digitale \u00een aceste vremuri incerte \u00een rela\u021biile interna\u021bionale? Diploma\u021bia tradi\u021bional\u0103 conduce […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-1679","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/diplomacy360.com\/ro\/wp-json\/wp\/v2\/pages\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diplomacy360.com\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/diplomacy360.com\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/diplomacy360.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diplomacy360.com\/ro\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":6,"href":"https:\/\/diplomacy360.com\/ro\/wp-json\/wp\/v2\/pages\/1679\/revisions"}],"predecessor-version":[{"id":2196,"href":"https:\/\/diplomacy360.com\/ro\/wp-json\/wp\/v2\/pages\/1679\/revisions\/2196"}],"wp:attachment":[{"href":"https:\/\/diplomacy360.com\/ro\/wp-json\/wp\/v2\/media?parent=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}